• Georgi Staykov

Digital Advancement in Pharma? Mission Possible.


Allowing tuned communication, cooperation, and connection between healthcare practitioners, life science technologies, and healthcare service providers is of utmost importance to the pharmaceutical sector and those, who are affected by its evolution the most - the patients.

In one of our previous articles we talked about patient support and adherence programmes. Their importance derives from the fact that they bring education to the table. In the era of constant advancement of digital technology, information and education can be spread and shared through digital channels. Physicians become more and more open to that type of communication. The healthcare industry, however, is a field with adamant restrictions and compliance procedures. The digital advancement in pharma is fundamentally challenging. There are complex requirements and legislative regulations. This does not mean that the task at hand is impossible. On the contrary, the fact that digital changes are penetrating the sector, means that pharma is ready. It has the opportunity to learn from the mistakes and successes of other sectors and execute the entire process meticulously. Pharma will have a diligent approach, without a doubt, because of the numerous regulations that were obstructing digital innovation in the sector. It is time and the industry knows that.

It is no longer about whether the healthcare practitioners are digital natives or tech-savvy. The pharma industry has been facing the biggest change and perhaps its most major transformation since the rise of modern medicine. Instead of resisting it, the entire sector should use the regulations to steer a careful but confident voyage to the land of digital tech. The simple truth is that digital communication platforms and digital content creation will make the pharma business even more patient-centric.


At PharmaWorks, we know that a successful digital revolution in the pharma will require fastidious reconfiguration of already existing solutions and processes in the pharma companies. That is why we know that introducing engaging educational programmes, evidence-based knowledge, digital and fast solutions to organise administrative tasks related to papers and documents exchanged on a daily basis is the key.

In other words, when applied properly, the perks of digital advancement in the pharmaceutical industry will create new and strengthen already existing long-term engagements between pharma companies and medical personnel, while keeping patients at the heart of everything, now more than ever.


We believe that therapy value, education, interaction, and the convenience when getting the latter two are the pillars to execute successful and beneficial digital technological advancements in the pharma industry.


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