In one of our previous articles we talked about the importance of implementing digital solutions in the pharma industry. When it comes to healthcare practitioners, a.k.a HCPs, using digital platforms for training and learning, there are two important questions. First, do physicians actually want this? And second – are they ready for it?
In all fairness, sometimes we are not ready for a transition, but we need and want it. Physicians become more and more open to communicating through digital channels. They are entering this marvellous field of the digital world and they like what they see. You will excuse us, but we will mention something boring but statistically important. Demographic shifts show that around 70% of the EU healthcare practitioners population already consists of “digital natives,” but even among the older, not entirely digital-savvy, generation, there are strong engagement opportunities for pharma companies.
The question is how. With the right technology we can achieve wonders by simply providing organised and responsive approach to customer engagement planning. One in two HCPs finds the normal length of face-to-face visits inconvenient. Many HCPs are changing their preferences when it comes to how they receive and digest information.
What we mean is that when used appropriately, the digital approach can create and strengthen long-term engagements between pharma companies and HCPs. And the true winner from all this will be the patient.
However, this is not everything. Prepare for a few more numbers. The once-dominant HCP archetype of the rep-friendly “Relationship Seeker” is slowly moving towards extinction and now accounts for 24% of specialists in Europe, behind “Independents” (39%) and “Knowledge Seekers” (27%).
Strikingly, despite the desire to seek more information, HCPs might not always place much value in interacting with pharma or do not value informal talks or samples. All this can change with a proper digital training platform.
Nowadays, HCPs rely more than ever on evidence-based materials or are interested in the educational programmes that pharma companies can offer. Why? Because these can help them become better professionals. More and more HCPs look forward to digital interactions with industry representatives and pharma companies.
So, why are we telling you all this and what does it have in common with what we do at PharmaWorks?
We offer engaging educational programmes, evidence-based knowledge, and digital solutions to enrich the knowledge of HCPs. So what? You probably know that hundreds of other people are doing the same. We think it is important to truly believe in the benefit of digital training platforms. We know medical personnel is crazy busy, that is why we want to help them prioritise what is important and help them enhance their practice.
Online portals with exclusive access that contain information, materials and content for the respective HCPs, patients, and clinical trials stakeholders. Everything stored there can be easily arranged, customised and can be readily available on any device. Anytime. Anywhere.
Digital document tracking platforms that provide paperless solutions to better administrate the relationship between HCPs and Pharma companies: contracts validation and sign off, status tracking and reminding. This particular solution simplifies and quickens work processes for all key parties such as administration, finance, and accounting teams, while saving resources and precious time.
Remember what is important: therapy value, education, interaction, and the convenience when getting the latter two.