In our last article we talked about the digital technological advancements in the pharma industry. Disease awareness and disease prevention are tightly connected to the levels of digital solutions that the healthcare sector will decide to adopt in the near future.
Disease awareness, on its own, is not enough.
We, at PharmaWorks, think that when it comes to educating people and giving them the opportunity to educate themselves by providing different channels with essential information, it is important to focus on creating valuable digital content that can assist doctors and their patients. When we say doctors, we mean the entire team behind the attending physician. Every link in the chain is important because knowledge about disease awareness and prevention helps medical personnel make better decisions and patients can exercise their right to an informed choice. This is beneficial to all stakeholders in the interaction.
If members of the public are aware of a disease and its symptoms, they are more likely to take respective actions. Disease awareness activities are mainly focused toward patients. However, it is the case that more and more healthcare professionals are seeking up-to-date information on diseases, therapies, and medical activities that can improve their expertise and provide greater value to their patients.
The uniqueness of content for pharma lies in the fact that it shares common traits with other industries. It also has its own unique features that make pharma a difficult field to distribute content successfully end efficiently. We face the usual woes of producing the right kind of content and reaching the right kind of audience. Without a doubt, the biggest challenge comes from regulations. As we have already discussed before, Pharma is one of the most heavily regulated industries, where everything, even something as small as a message, must be screened and validated before it goes out. This dictates outbound communication practices, but it also affects inbound content in an even more complex way.
Despite the difficulties when it comes to creating and sharing digital content, we, at Pharmaworks, are inspired by the potential of the healthcare system. To us, ethical responsibilities are of major importance. That is why we have one single task ahead - to improve the journey of the patients. With data-driven research and real-world evidence, we create content that increases disease awareness in the public and offers disease prevention know-how.